BONE VALLEY
COUNTRY MUSIC FESTIVAL
BONE VALLEY
COUNTRY MUSIC FESTIVAL
BONE VALLEY
COUNTRY MUSIC FESTIVAL
BRAND IDENTITY | MARKETING & BRAND STRATEGY | UX/UI & DIGITAL EXPERIENCE
BRAND IDENTITY | MARKETING & BRAND STRATEGY | UX/UI & DIGITAL EXPERIENCE
BRAND IDENTITY | MARKETING & BRAND STRATEGY | UX/UI & DIGITAL EXPERIENCE
OBJECTIVE
OBJECTIVE
The Bone Valley Country Music Festival is a country music event that combines the enduring appeal of vintage and Western aesthetics with the vibrant energy of modern music festivals. The name "Bone Valley" reflects the festival's core values — "Bone" symbolizing strength and authenticity, while "Valley" evokes the natural setting of an outdoor gathering. Together they convey a sense of authenticity and an inviting atmosphere. This project aims to craft a distinct festival experience that honors tradition while appealing to the young generation, especially Gen Z, through strong visual storytelling and engaging, modern design elements.
The Bone Valley Country Music Festival is a country music event that combines the enduring appeal of vintage and Western aesthetics with the vibrant energy of modern music festivals. The name "Bone Valley" reflects the festival's core values — "Bone" symbolizing strength and authenticity, while "Valley" evokes the natural setting of an outdoor gathering. Together they convey a sense of authenticity and an inviting atmosphere. This project aims to craft a distinct festival experience that honors tradition while appealing to the young generation, especially Gen Z, through strong visual storytelling and engaging, modern design elements.
RESEARCH & STRATEGY
RESEARCH & STRATEGY
The target audience includes country music fans, professionals, and cultural explorers drawn to strong visuals and storytelling. Through competitor analysis and persona development, the brand strategy was defined by the triad: Vintage, Energetic, and Bone. This framework informed a design direction that emphasizes bold typography, rough textures, and western motifs. The brand is strong, and expressive positioning Bone Valley as a memorable and visually distinctive festival experience.
The target audience includes country music fans, professionals, and cultural explorers drawn to strong visuals and storytelling. Through competitor analysis and persona development, the brand strategy was defined by the triad: Vintage, Energetic, and Bone. This framework informed a design direction that emphasizes bold typography, rough textures, and western motifs. The brand is strong, and expressive positioning Bone Valley as a memorable and visually distinctive festival experience.
The target audience includes country music fans, professionals, and cultural explorers drawn to strong visuals and storytelling. Through competitor analysis and persona development, the brand strategy was defined by the triad: Vintage, Energetic, and Bone. This framework informed a design direction that emphasizes bold typography, rough textures, and western motifs. The brand is strong, and expressive positioning Bone Valley as a memorable and visually distinctive festival experience.
TOUCHPOINT 01: AWARENESS
TOUCHPOINT 01: AWARENESS
As part of the branding strategy for Bone Valley Country Music Festival, the initial stage of the touchpoint journey focused on building curiosity and awareness about the event. The first step included a series of engaging physical touchpoint designed to capture attention and position the festival as a unique music experience. The billboard digital ad was strategically designed to be eye-catching in busy locations, ensuring visibility among locals and passersby. Bus shelter posters targeted commuters and pedestrians, providing key festival details to those traveling through high-traffic areas.
As part of the branding strategy for Bone Valley Country Music Festival, the initial stage of the touchpoint journey focused on building curiosity and awareness about the event. The first step included a series of engaging physical touchpoint designed to capture attention and position the festival as a unique music experience. The billboard digital ad was strategically designed to be eye-catching in busy locations, ensuring visibility among locals and passersby. Bus shelter posters targeted commuters and pedestrians, providing key festival details to those traveling through high-traffic areas.
TOUCHPOINT 02: PLANNING
TOUCHPOINT 02: PLANNING
The next step in the Bone Valley Country Music Festival touchpoint journey focused on enhancing the planning experience for attendees before the event. This stage was crucial in providing essential resources to ensure attendees felt informed and prepared.
The next step in the Bone Valley Country Music Festival touchpoint journey focused on enhancing the planning experience for attendees before the event. This stage was crucial in providing essential resources to ensure attendees felt informed and prepared.
The next step in the Bone Valley Country Music Festival touchpoint journey focused on enhancing the planning experience for attendees before the event. This stage was crucial in providing essential resources to ensure attendees felt informed and prepared.
TOUCHPOINT 03: WAITING
TOUCHPOINT 03: WAITING
The waiting stage of the Bone Valley touchpoint journey was about keeping attendees excited and interested after buying tickets before the festival began. By offering the materials, the waiting stage helped attendees feel connected to the festival and kept it fresh in their minds.
The waiting stage of the Bone Valley touchpoint journey was about keeping attendees excited and interested after buying tickets before the festival began. By offering the materials, the waiting stage helped attendees feel connected to the festival and kept it fresh in their minds.
TOUCHPOINT 04: EXPERIENCE
TOUCHPOINT 04: EXPERIENCE
The experience stage of Bone Valley’s touchpoint journey aimed to create an enjoyable on-site experience for attendees. The band banner system enhanced the festival experience by showcasing the lineup in designs that matched the festival’s aesthetic. These banners not only reinforced the event’s branding but also built excitement by highlighting the performing artists in a visually engaging way.
The experience stage of Bone Valley’s touchpoint journey aimed to create an enjoyable on-site experience for attendees. The band banner system enhanced the festival experience by showcasing the lineup in designs that matched the festival’s aesthetic. These banners not only reinforced the event’s branding but also built excitement by highlighting the performing artists in a visually engaging way.
TOUCHPOINT 05: FOLLOW-UP
TOUCHPOINT 05: FOLLOW-UP
The follow-up stage of the Bone Valley Country Music Festival’s touchpoint journey is essential for maintaining connections with attendees by focusing on merchandise. Items such as hat, t-shirts, hoodies, sweaters, water bottles, tote bag, buttons, and stickers are offered to let people take a piece of the festival home with them. These items not only serve as souvenirs but also act as a way for attendees to feel connected to the festival long after it ends.
The follow-up stage of the Bone Valley Country Music Festival’s touchpoint journey is essential for maintaining connections with attendees by focusing on merchandise. Items such as hat, t-shirts, hoodies, sweaters, water bottles, tote bag, buttons, and stickers are offered to let people take a piece of the festival home with them. These items not only serve as souvenirs but also act as a way for attendees to feel connected to the festival long after it ends.
