WILD HEAVEN
OUTDOOR CLOTHING & GEAR
WILD HEAVEN
OUTDOOR CLOTHING & GEAR
WILD HEAVEN
OUTDOOR CLOTHING & GEAR
BRAND IDENTITY | PRINT & OURDOOR AD | APPAREL & MERCHANDISE DESIGN
BRAND IDENTITY | PRINT & OURDOOR AD | APPAREL & MERCHANDISE DESIGN
BRAND IDENTITY | PRINT & OURDOOR AD | APPAREL & MERCHANDISE DESIGN
OBJECTIVE
OBJECTIVE
Wild Heaven is an outdoor clothing and gear brand created for a conceptual design project. It is imagined as a brand for modern adventurers for people who seek durable, functional, and stylish gear for hiking, camping, and exploring nature. The goal of this branding project is to create a full visual identity that shows the feeling of the outdoors in a rustic but modern way. While the brand is not real, the project follows a realistic design process, from research to visual system development, as if it were launching in the real market.
Wild Heaven is an outdoor clothing and gear brand created for a conceptual design project. It is imagined as a brand for modern adventurers for people who seek durable, functional, and stylish gear for hiking, camping, and exploring nature. The goal of this branding project is to create a full visual identity that shows the feeling of the outdoors in a rustic but modern way. While the brand is not real, the project follows a realistic design process, from research to visual system development, as if it were launching in the real market.
RESEARCH & STRATEGY
RESEARCH & STRATEGY
The target audience includes outdoor supporters such as hikers, backpackers, and casual campers who seek both practical functionality and aesthetically pleasing design. Through competitor analysis and persona development, the brand strategy was shaped around the triad: Structure, Adventure, and Warmth. These guiding concepts led to a style that feels reliable, adventurous and comfortable. The brand voice is confident, adventurous, and inviting, reflecting the mindset of those who appreciate quality gear for the journey and the moments of connection found around the fire.
The target audience includes outdoor supporters such as hikers, backpackers, and casual campers who seek both practical functionality and aesthetically pleasing design. Through competitor analysis and persona development, the brand strategy was shaped around the triad: Structure, Adventure, and Warmth. These guiding concepts led to a style that feels reliable, adventurous and comfortable. The brand voice is confident, adventurous, and inviting, reflecting the mindset of those who appreciate quality gear for the journey and the moments of connection found around the fire.
The target audience includes outdoor supporters such as hikers, backpackers, and casual campers who seek both practical functionality and aesthetically pleasing design. Through competitor analysis and persona development, the brand strategy was shaped around the triad: Structure, Adventure, and Warmth. These guiding concepts led to a style that feels reliable, adventurous and comfortable. The brand voice is confident, adventurous, and inviting, reflecting the mindset of those who appreciate quality gear for the journey and the moments of connection found around the fire.
VISUAL DIRECTION
VISUAL DIRECTION
The Wild Heaven logo merges the silhouette of a mountain with the form of a bonfire, creating a symbolic representation of both resilience and connection. The mountain stands for strength, stability, and the thrill of exploration, while the bonfire evokes warmth, rest, and shared moments in nature. This fusion captures the essence of the brand—celebrating not only the adventure of the journey but also the comfort and community found along the way. It reflects Wild Heaven’s core values: authenticity, dependability, and the simple joy of being outdoors with purpose and presence.
The Wild Heaven logo merges the silhouette of a mountain with the form of a bonfire, creating a symbolic representation of both resilience and connection. The mountain stands for strength, stability, and the thrill of exploration, while the bonfire evokes warmth, rest, and shared moments in nature. This fusion captures the essence of the brand—celebrating not only the adventure of the journey but also the comfort and community found along the way. It reflects Wild Heaven’s core values: authenticity, dependability, and the simple joy of being outdoors with purpose and presence.
